In today’s interconnected land, a global event marketing strategy is essential for brands looking to expand their reach and engage audiences across different regions. Creating an effective strategy involves understanding diverse markets, cultural nuances, and utilizing various marketing channels. Here’s a step-by-step guide to creating a robust global event planning and marketing strategy. Understand your audience: Conduct thorough research to understand your target audience in different regions. Consider demographics, preferences, cultural nuances, and local trends that might influence their engagement with your event. Surveys, focus groups, and social media analytics can provide valuable insights. Tailoring your messaging and content to resonate with each audience segment is important for increasing engagement.…